Toni Long, Esq.
About The Firm
The Long Law Group
Corporate and Entertainment Law
30 N Raymond Ave., Suite 402
Pasadena, CA 91103
The Long Law Group was founded in 2009 to provide savvy, yet budget-conscious, clients with a third way: sophisticated legal counsel from business attorneys with extensive experience in both business and the law, designed to provide clients of all sizes with stellar legal services at an efficient price.
The firm's focus is being a valued member of a client's team. The listen, understand a client's needs, and then offer them advice based on their understanding of those needs, the business, the industry and the law.
About Toni Long
Toni Y. Long is the Managing Partner and Founder of The Long Law Group, and specializes in Corporate and Entertainment transactional work.
Her corporate practice focuses on corporate governance, maintenance and formation, asset/stock purchases and sales, securities, and other corporate issues, as well as serving as general corporate counsel. Since founding the firm, she has collaborated with other attorneys and counseled clients on complex M&A and financing transactions totaling more than $400 million.
Toni advises a broad range of business clients, from sole proprietors to emerging businesses to not-for-profit institutions to middle-market companies, in a variety of industries, including film, television, music, gaming, new media, eCommerce, commercial and investment banking, insurance, retail, manufacturing, agriculture, transportation, consumer products, restaurants, health care, software and technology, fashion, marketing, and public relations.
Her Entertainment & Sports practice focuses on production, talent representation, motion picture, television and new media development, distribution and licensing, and other entertainment issues. Toni provides legal advice to writers, directors, producers and production companies, offering legal representation at all stages of production. She has served as production counsel for independent film projects.
Prior to founding the firm, Toni was a corporate attorney who worked on a variety of business and M&A transactions totaling over $400 million. She developed substantial experience drafting and negotiating a variety of business contracts that arise throughout the life cycle of a venture.
Toni served as the Director of Business and Legal Affairs for an international film distribution company where she oversaw the acquisition and distribution of over 25 films. She also spent three years as a litigation associate at Morgan, Lewis & Bockius and Zevnik Horton, experience which gives her the ability to spot critical issues that could threaten the viability of business transactions or disadvantage a client if the partnership encounters obstacles.
Toni continues to be a mentor to students and recent graduates from UCLA School of Law and other local law schools.